Digital Marketing Certification Training
Get Digital Marketing Course Online from our industry experts to help advance your career with latest digital strategies and make your company brand more popular.
Duration: 5 Day
Hours: 15 Hours
Training Level: All Level
About Digital Marketing Training Certification:
Digital Marketing is growing exponentially around the world. From being a part of the overall marketing mix, digital media has now become the center of every company's marketing plans. Simpliv's Digital Marketing Certification training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing Certification course is a gateway toward your career as Digital Marketeer.
Digital Marketing Training Certification Objective:
- Gain a strategic understanding of Digital Marketing
- Understand how to use it for branding and sales
- Learn best practices, tools, and techniques of SEO
- Become well-versed in advertising on top social media channels - Facebook, Instagram, Twitter, and LinkedIn
- Master Search Engine Marketing using Google Ads & YouTube
- Understand Email Marketing
- Learn how Affiliate Marketing works
- Master Google Analytics for tracking and reporting Digital Marketing campaigns
Who is the Digital Marketing Training Target Audience?
- Anyone who wants to make a career in Digital Marketing
- Middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales
What Basic Knowledge Required to Learn Digital Marketing Training?
- There are no specific prerequisites
Curriculum
Total Duration: 15 Hours
Introduction to Digital Marketing
- What is digital marketing?
- Evolution of digital marketing
- Creating customer personas
- Core concepts of digital marketing
- Digital marketing lexicon and metrics
SEO: Keyword Planning and On-Page Optimization
- Importance of search digital
- Sources of traffic to your site
- Product discovery and how search engines work
- What is SEO?
- Keywords planning and best practices
- Keyword research tools
- On-page optimization
- (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
SEO: Off-Page Optimization
- What is Off-page SEO?
- Off-site Link Building techniques
- Google Search Console and Bing Webmaster Tool to improve off-page optimization
- SEOptimer tool to track keyword rankings and link-building outreach
- Website design best practices for SEO
Search Engine Marketing: Google Ads
- Introduction to Google Search Ads
- Sources for paid traffic
- Creating ads in Google Ads (YouTube Ads)
- Display advertising
- Creating and managing your ad campaign
Email Marketing
- Introduction to email marketing
- Email marketing cycle
- Building email list
- Creating a lead magnet
- Setting up a squeeze page
- Tackling spam
- Effective content strategies
- Tips to improve conversion
Affiliate Marketing
- Introduction to Affiliate Marketing
- How Affiliate Marketing Works
- Major Affiliate Marketing channels
- How to set up and run Affiliate Marketing as a merchant/affiliate
Social Media Marketing: Facebook and Instagram
- Introduction to Facebook and Instagram
- Creating a business profile on Facebook and Instagram
- Best Practices for organic marketing on Facebook and Instagram
- Creating paid ad campaigns on Facebook and Instagram
Social Media Marketing: YouTube
- Introduction to YouTube
- Creating a channel on YouTube
- Best practices for YouTube channel
- Different types of videos
- Creating paid ad campaigns on YouTube
- YouTube ad formats
Social Media Marketing: Twitter and LinkedIn
- Introduction to Twitter and LinkedIn
- Creating profiles on Twitter and LinkedIn
- Best Practices for Twitter and LinkedIn
- Creating paid ad campaigns on Twitter and LinkedIn
Mastering Google Analytics 4 (GA4)
- Introduction to Google Analytics (GA4)
- Using GA4 to understand visitor behavior
- Analyzing all the reports
- Tracking website performance using Google Analytics
- Optimizing the overall campaign performance
- Learning from your competitors